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Type of bind: Hardcover
Dewey Decimal Number: 658.84
EAN num: 9781578512454
ISBN number: 157851245X
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Quantity: 1
Page Count: 372
Printing Date: 2001-05
Publishing house: Harvard Business School Press
Sale Popularity Level: 916928
Studio: Harvard Business School Press
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Product Description:
As the second wave of the e-business revolution plays out, traditional firms--not ephemeral dot-coms--will do the hard work of making e-business both viable and profitable. But while established companies no longer question why they must migrate from traditional marketplace businesses to a combination of offline and online presence, most still struggle with how to do so.
An indispensable e-business guidebook for established firms in all industries, Place to Space provides a simple but powerful strategic framework for analyzing, choosing, and implementing successful e-business enterprises. Based on several years of research and a detailed study of fifty online initiatives in a variety of traditional firms, authors Peter Weill and Michael R. Vitale describe eight atomic business models that they argue represent the core building blocks of all e-business ventures.
Using powerful real-world case studies of international companies including Lonely Planet, GE Supply Company, Cisco, Reuters, and others, the authors illustrate each atomic business model--direct-to-customer, full-service provider, whole-of-enterprise/government, intermediary, shared infrastructure, virtual community, value net integrator, and content provider--in practice, and reveal the strategic objectives, sources of revenue, core competencies, critical sucess factors, and necessary IT infrastructures required for implementation.
The authors also introduce a new diagnostic tool--the e-business model schematic--and show how leaders can create company-specific schematics that empower them to assess their current business models, identify the atomic e-business models that best suit their organizations, and combine those models to create powerful and customized value propositions for customers.
The very first book to provide a structured, practical approach for traditional firms migrating to the Web, this hands-on book will give leaders in all industries-from CEOs and senior managers to marketing and IT executives-the insight and confidence they need to operate successfully in both place and space.
Amazon.com Review:
Place to Space, by Peter Weill and Michael Vitale, is an accessible entry point for old-economy senior managers who know e-business is in their future but are not quite sure how to best tackle this brave new world. Weill, director of the Center for Information Systems Research at the MIT Sloan School, and Vitale, dean and director of the Australian Graduate School of Management, identify and examine eight 'atomic e-business models' (looking into everything from strategic objectives and IT requirements to how money is made) and propose ways these can be adapted to create individualized e-business initiatives in all types of existing firms. 'This book,' write Weill and Vitale, 'focuses on the key challenges facing leaders of successful, established businesses migrating from their traditional marketplace business models to a combination of place and space'--a tag they've adopted for operations both offline and on. Their purpose is to 'provide a structured approach to understanding and implementing e-business models' that mix new Net-based strategies including electronic auctions and virtual communities with traditional approaches like direct-to-customer connections and full-service relationships. Incorporating informative case studies, they present a solid primer on ways business can be conducted electronically and clear direction to help in choosing among the proper solutions to various situations. --Howard Rothman
User popularity level:
Rated by buyers 
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exact product at an affordable price w a smooth transaction
Rated by buyers 
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I find this book provides an insightful deconstruction of things past - the B2B/B2C business models of the new economy pre April 2001, but neither provides insight into the realities of todays strategic use of the internet as a business channel/media, nor of lessons learned from past failures.
More insights from business experience, not academic deconstruction please!
Rated by buyers -
I was looking for an e-business book that would be useful for the MBA classes I teach - this fits the bill nicely. Readable, not technical, not overly academic, and not full of the usual e-hype! In fact, tends to a negative outlook. The "atomic business models" are familiar, but it's worthwhile to have them defined with some rigour. Useful mini-case studies and anecdotes.
Rated by buyers -
It seems that all books that refer to ecommerce and respective issues are all alike. This is not a bad book. On the contrary, it makes some very interesting points. But it is no breakthrough. It's just a different way of categorizing the different forms of business currently online. The proposed models are undoubtedly interesting and pretty much cover everything. Unless you are new in this area, don't bother.
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It has conceptualised the idea of business models into an atomic form and allows these atomic models to either stand alone or be joined together. As e-business evolves, increasingly we see the molecular form.
Great book to read to get up to speed on business models for e-business.
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